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Q & A with Baker Affleck Moffrey's director, Damien MoffreyDamien has been a director of Baker Affleck Moffrey Chartered Accountants for almost eight years. Since becoming Director, Damien has introduced a business development division, in-house financial solutions and has built a team dedicated to offering clients truly holistic and excellent service. Damien’s clients enjoy his in-depth knowledge of structuring, compliance and forensic accounting as well his incredible energy and passion for adding value for each and every client. What more is there for Damien to achieve? See below for Damien's 2012 goals, both business and personal.
What have you achieved in business in the last 12 months? Restructured the business to allow myself to have a lot more client contact. This is what I miss as we have grown and I’ve really enjoyed the past six months where clients are calling me again and I’m having that interaction and face-to-face time. I also brought my wife Rebecca into the business in a marketing role. It has been good for both of us working together. The business is now much more like a family business, which is where it should be - rather than the corporate type business it had the potential to become. What have you achieved personally? I tragically lost my Dad suddenly in November 2010 and I made a big effort to get myself back into good shape. In the past six months I’ve lost 18kgs and am being more consistent with my exercise, time with our kids and work. I had been working silly hours for various reasons in 2010 and early 2011 and I’ve managed to gain some perspective since losing Dad. So that is my major achievement for last year. What are your goals in business? I want to create a niche business that really adds value to our clients. Our team is having a workshop this month which will look at their ideas to add value and coupled with my own ideas, I think clients are in for a special time ahead. What are your goals for the next 12 months? I have so many. I typically look at a number of different goals each January. I look at personal, health and fitness, educational, financial and spiritual goals. So for this year, my main aim is to be consistent, stay healthy, be there at my kids school events, catch up with old friends more, have more fun and relax when I’m not at work. What are your goals for the next five years? I will see my kids grow up healthy and well educated. I will do the Hawaiian Ironman triathlon. I will have a successful small business with great clients who value what we do and that we can spend more time with each year. I will read a book each fortnight, and I will be more charitable and understand other cultures. What would be your best advice for your clients for 2012? Plan, live, move, laugh, love and enjoy!! And don’t look at doing anything crazy financially, it’s a time to be measured and consider the future.
Damien Moffrey t 07 5538 3088  |
